Born and brought up in the heart of the old city of Ahmedabad, a UNESCO World Heritage City. Khushboo’s childhood was steeped in culture, art, and tradition. Her father owns a silver shop in Manek Chowk, the city’s iconic jewellery hub. Surrounded by glittering pieces and stories of craftsmanship since her early years, Khushboo naturally developed a deep love for art and jewellery.
She moved out of the old city and completed her higher schooling in one of Ahmedabad’s most developed areas. While excelling academically, her artistic side continued to flourish.
Khushboo devoted her prime years to the rigorous Chartered Accountancy journey and successfully cleared the CA final exam in Nov '22 in first attempt. As a proud Gujarati with business in her blood, she always knew she wanted to be an entrepreneur. During her CA articleship and final year, she began envisioning a brand of her own, rooted in her lifelong exposure to silver and precious metal conversations at home.
She joined Torrent Power as a Business Analyst, reporting directly to the CFO and working alongside seasoned professionals. This experience gave her deep insights into real-world finance and high-level decision-making. But the corporate world felt too confined for her creative spirit. Her love for art and fashion, paired with the lack of minimal silver jewellery options in Ahmedabad, something she felt personally while dressing for work, sparked an idea. And so, IHRAYA was born as a side hustle.
After two years in the corporate world, Khushboo took the bold step of leaving her job to pursue her dream full-time. With her father as her mentor and inspiration, she’s now on a mission to elevate the legacy of silver, turning the essence of her childhood into a modern, design-forward brand.
This is how IHRAYA came to life — where heritage meets minimalism.
“From the narrow lanes of Manek Chowk to building my own brand — the journey has just begun.”
