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Drip Lab
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Ritual Radiance

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About Us

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Khushboo Rasania

Founder & CEO

Khushboo Rasania is a Chartered Accountant by profession and an artist by passion. With a deep-rooted interest in art, fashion, and entrepreneurship, she founded IHRAYA as a natural extension of her creative vision. IHRAYA is a first-generation family jewellery brand, representing a modern evolution of her father’s decades-old silver business. While her father established his name in traditional silver articles at Manek Chowk—the heart of Ahmedabad’s jewellery market—Khushboo brings a fresh perspective with a line of minimal, everyday silver jewellery tailored to today’s lifestyles.

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"An Ihraya gift is not just given, it’s felt."
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Ihraya Journal

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Featured in Gujpreneur

Khusboo Rasania – Founder & CEO

Ihraya is a 925 silver jewellery brand rooted in the Sanskrit word meaning “Fortune’s Favourite.” Inspired by the cultural significance of silver as an auspicious metal, Ihraya offers delicate, elegant, and comforting designs curated for everyday wear.

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Featured in Gujpreneur

Gujarat’s Women Entrepreneurs: Weaving Purpose into Products, Passion into Brands

IHRAYA launched in 2024 as a silver jewelry brand that speaks of bold individuality and creative rebellion. After leaving her Chartered Accountancy career, Khushboo Rasania ventured into designing wearable art that embraces personal chaos, courage, and self-love.

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Ihraya Promise

BIS Hallmark

BIS Hallmark

6 Months Warranty

6 Months Warranty

100% Transparency

100% Transparency

Free Shipping

Free Shipping

Nickle Free Jewllery

Nickle Free Jewllery

Customization

Customization

World of Designs

World of Designs

Personalized Video Consultation

Personalized Video Consultation

A word from our Fans

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Rushi Shah My girlfriend and even her mom loved this set. The products and the packaging, both are absolutely perfect for gifting purposes.
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Ankit Prajapati Your finishing work in the silver segment is truly exceptional! The craftsmanship and detailing are outstanding.
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Yash I had bought a necklace for my niece which we all loved a lot so thank you so much for the amazing product
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Akashi Khetani The perfect gift — from the surprise to the packaging to the final silver reveal. Thank you for making my day so special!
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Ruchita In love with these silver earrings! The design is minimal yet elegant—perfect for both everyday wear and special occasions